— PROJECT NAME
A power company you can love
— CLIENT
Powershop NZ
— MY ROLE
Concept
Character Design
People often distrust power companies, but New Zealand's Powershop prioritizes customer relationships.
In 2019, we launched a new brand platform, giving power a face and attitude with the new Powershop mascot—showing why they’re the company to trust.
⭐️ AWARDS
1 Silver at Effie Awards (Consumer Service)
1 Bronze at Axis Awards (Youtube Completion Rate)
2021 People's Choice Award from Consumer NZ
2020 Mascot of the Year from Stop Press NZ
CREDITS
Client: Powershop
Agency: EightyOne NZ
Production company: Assembly
Creatives (concept and character design only): Justine Senee, Erwan Elmayan
Executive Creative Director: Chris Bleackley