Erwan

— PROJECT NAME

Words Kill

— CLIENT

Unicef

— MY ROLE

Concept

Art Direction

AI Generation

For many relatives, it’s hard to understand how seemingly simple words or jokes can be deeply damaging.

Using AI generated images to reveal what hateful words truly look like from the victim’s perspective: a real-life horror movie.

We sourced actual hateful comments from social media. Using Midjourney, Photoshop, a bit of art direction and design, I turned these disturbing words into horror movie posters.