



— PROJECT NAME
Brand Content
— CLIENT
Indeed
— MY ROLE
Creative Lead
Content Maker
Use deep knowledge of social media, attention-grabbing techniques, and content creation to develop branded content throughout the year.
⭐️ NUMBERS (2024)
VTR – 19.78% (Benchmark: 3–8%)
CTR – ~0.75% (Benchmark: 0.5–1.2%)
CPC – €0.21 (Benchmark: €0.50–1.50)
CPA – €6.94 (Benchmark: €10–40)
Impressions – 1,27B (250M 2/3 sec views)
CREDITS
Client: Indeed
Agency: VaynerMedia
Lead Creator: Erwan Elmayan
Creators: Pauline Sennepin / Natacha Koncar
Creative Director: Ola Syse