Erwan

— PROJECT NAME

Paid Media

— CLIENT

The Outset

— MY ROLE

Associate Director Creative

Performance Strategist

Managed the creative team from concepting to final output, established an updated visual direction for The Outset tailored to both brand storytelling and performance objectives, and launched data-informed creatives that drove higher conversion rates and strengthened sales results in paid media.

IMPACT

• Improved CTR

• Stronger thumbstop performance

• Higher early engagement (hook rate)

• Overall ROAS uplift