— PROJECT NAME
Paid Media
— CLIENT
The Outset
— MY ROLE
Associate Director Creative
Performance Strategist
Managed the creative team from concepting to final output, established an updated visual direction for The Outset tailored to both brand storytelling and performance objectives, and launched data-informed creatives that drove higher conversion rates and strengthened sales results in paid media.
CREDITS
Client: Maison Miru
Agency: Darkroom
Designer: Bruna Fedeli
Editor: Christian Ferreira