— PROJECT NAME
Performance Creative
— CLIENT
Fellow
— MY ROLE
Associate Director Creative
Performance Strategist
Designer
Editor
Led the creative team by guiding concept development and execution, developed a refreshed art direction for Fellow aligned with brand and performance needs, and produced a full suite of data-driven creatives that significantly increased conversions and overall sales across paid social channels.
IMPACT
• Improved CTR
• Stronger thumbstop performance
• Higher early engagement (hook rate)
• Overall ROAS uplift
CREDITS
Client: Maison Miru
Agency: Darkroom
Designer: João Padilha
Editor: Dara Costa