— PROJECT NAME
Branding & Art Direction
— CLIENT
Ali The Saucerer
— MY ROLE
Creative Director
Art Director
Art Director
Illustrator
Designer
ALI THE SAUCERER is an independent hot sauce brand built around personality, heat, and a touch of magic.
Most hot sauce brands compete on intensity (macho packaging, aggressive typography, generic flame iconography). Ali needed to stand out on a festival table.
The logo and label system lean into the "sorcerer" mythology without taking itself too seriously.
The result feels handcrafted and collectible rather than mass-produced.
IMPACT
Positive reception at festival events.
A brand identity strong enough to anchor future paid creative and content production.
CREDITS
Client: Ali The Saucerer
Agency: Erwan Elmayan