— PROJECT NAME
Olympics & Paralympics
— CLIENT
Visa
— MY ROLE
Creator Lead
Video Maker
Assisted Visa's year-long preparations for the Paris 2024 Games, delivering engaging content like vox pops, athlete interviews, event coverage, meme creation and post-production.
Fostered excellent client relationships and even wore a medal for 15 seconds.
⭐️NUMBERS
100+ SMAs
10M+ Views
From 7k to 30k followers on Instagram
From 0 to 10k on TikTok
TikTok and Meta ads Amplification campaigns:
VCR – 7.04% (Benchmark: ~3%)
CTR – ~0.9% (Benchmark: 0.7–1.2%)
CPC – €0.08 (Benchmark: €0.50–1.50)
CPA – €2.82 (Benchmark: €10–40)
36.7M impressions
CREDITS
Strategy: Laura Culioli-Dumas / Junior
Creative Director: Gate Lambert
Creators: Pauline Sennepin / Natacha Koncar
Client Relationship: Mariana Arduz / Alicia Carrillo