Erwan

— PROJECT NAME

The headphones that never fall


— CLIENT

Philips


— MY ROLE

Concept

Art Direction


An 8-Hour Hackathon That Turned Into a 5-Year Campaign


The brief was simple: create a campaign to show that Go Headphones never fall. BUT no time, no budget, no additional content.


Our solution? We simply rotated their existing content.


It became the campaign they still use to this day.





CREDITS

Client: TP Vision (Philips)

Agency: Ogilvy Social.Lab Amsterdam

Creative Team: Erwan Elmayan, Arthur Lacroix, Carolina Raobelinaharizoa

Creative Director: Henk Nieuwenhuis