
— PROJECT NAME
The headphones that never fall
— CLIENT
Philips
— MY ROLE
Concept
Art Direction
An 8-Hour Hackathon That Turned Into a 5-Year Campaign
The brief was simple: create a campaign to show that Go Headphones never fall. BUT no time, no budget, no additional content.
Our solution? We simply rotated their existing content.
It became the campaign they still use to this day.
CREDITS
Client: TP Vision (Philips)
Agency: Ogilvy Social.Lab Amsterdam
Creative Team: Erwan Elmayan, Arthur Lacroix, Carolina Raobelinaharizoa
Creative Director: Henk Nieuwenhuis