The Challenge

Fellow needed paid social creative that hit hard conversion targets while staying true to a premium coffee brand. The existing art direction was not built for the speed and volume that performance demands.

The Solution

Leading the team through concept and execution, I built a refreshed creative approach aligned with both brand and performance, then produced a full suite of data-driven creatives designed to test and scale across paid social.

The Impact

Improved CTR
Stronger thumbstop performance
Higher early engagement (hook rate)
Overall ROAS uplift