The Challenge

Visa wanted to show up culturally around Paris 2024 with organic content that could cut through one of the busiest moments of the year.

The Solution

Assisted Visa's year-long preparations for the Paris 2024 Games, delivering engaging content like vox pops, athlete interviews, event coverage, meme creation and post-production. 

The Impact

Fostered excellent client relationships and even wore a medal for 15 seconds.

100+ Assets
10M+ Views
From 7k to 30k followers on Instagram
From 0 to 10k on TikTok

TikTok and Meta ads Amplification campaigns:
VCR – 7.04% (Benchmark: ~3%)
CTR – ~0.9% (Benchmark: 0.7–1.2%)
CPC – €0.08 (Benchmark: €0.50–1.50)
CPA – €2.82 (Benchmark: €10–40)
36.7M impressions