The Challenge

Powershop wanted to stand out in a category where energy brands all sound the same. The brief: make people feel genuine control over their power, not just another utility promise.
People often distrust power companies, but New Zealand's Powershop prioritizes customer relationships.

The Solution

In 2019, we launched a new brand platform, giving power a face and attitude with the new Powershop mascot, showing why they’re the company to trust.

The Impact

The campaign was recognized with industry awards and sharpened the brand's distinctiveness in a crowded market.

1 Silver at Effie Awards (Consumer Service)
1 Bronze at Axis Awards (Youtube Completion Rate)
2021 People's Choice Award from Consumer NZ
2020 Mascot of the Year from Stop Press NZ