The Challenge

Maison Miru needed paid social creative that drove conversions while protecting the delicate, premium feel of a fine jewelry brand. Generic product ads were not connecting with the right audience.

The Solution

I led art direction and produced a suite of performance-driven creatives built to test angles, formats and hooks, balancing craft and conversion across paid social.

The Impact

The creative lifted performance and sales across paid channels while keeping the brand world intact.

Improved CTR
Improved thumbstop performance
Overall ROAS uplift
Higher hook rate