The Challenge

Maison Miru needed paid social creative that drove conversions while protecting the delicate, premium feel of a fine jewelry brand. Generic product ads were not connecting with the right audience.

The Solution

I led art direction and designed a modular system: one consistent visual territory broken into reusable building blocks, so the same brand world could be declined across angles, formats and hooks, tested at scale without ever looking off-brand.

The Impact

Scaled individual ad concepts from $8K to $17K in spend

Drove 1M+ impressions and 8,000+ clicks on the Sample Sale creative alone, at a 0.80% CTR

Reached hold scores up to 88 on top-performing video assets, keeping viewers watching in-feed

Produced dozens of on-brand variations from one modular system, letting the data decide which creative scaled next