The Challenge

The Outset needed paid social creative that performed on conversion while keeping the clean, calm and premium codes of the skincare brand.

The Solution

I led art direction and set up a templated system that let us produce performance creative at volume while staying brand-consistent: clear rules for layout, type and rhythm, so every test stayed on-brand no matter how many variations we shipped.

The Impact

Improved CTR
Stronger thumbstop performance
Higher early engagement (hook rate)
Overall ROAS uplift