The Challenge

Indeed needed brand content that could hold attention on social and outperform platform norms, not just another scrollable ads.

The Solution

Use deep knowledge of social media, attention-grabbing techniques, and content creation to develop branded content throughout the year. I led creative and produced content built around strong hooks and clear storytelling, optimized for completion and engagement across social formats.

The Impact

VTR – 19.78% (Benchmark: 3–8%)
CTR – ~0.75% (Benchmark: 0.5–1.2%)
CPC – €0.21 (Benchmark: €0.50–1.50)
CPA – €6.94 (Benchmark: €10–40)
Impressions – 1,27B (250M 2/3 sec views)